There are a number of ways to describe the "connected trip" concept.
The phrase has become a common one in recent years, as brands (Booking Holdings, in particular) and technology providers (Journera etc.) have attempted to pull together the various elements of a journey and apply some kind of cohesion to the process.
This has taken the form of aligning products into a customer's booking path, or pushing the idea of sharing data between service providers - both with the idea that the customer will benefit in the long-term.
Whatever definition is used, understanding how the connected trip can be applied to any model in the industry, large or small, is an important one to consider as the industry recovers from the coronavirus pandemic.
In this interview, we speak to
Ingenico
's head of travel, Eric Liebman, about the definitions, use cases and how payments is a vital thread running through all parts of the process.
Understanding the Connected Trip and what it means for travel brands