Editors Pick

 alt="IATA 25by2025 main"  title="IATA 25by2025 main"
News / Online
IATA leads effort to boost representation of women in aviation
By Kathryn Walson | March 28, 2023
The trade association for the global aviation industry is spearheading a voluntary initiative, called 25by2025, with the aim of increasing the number of women in senior positions and under-represented... Read More
 alt="ota-marketing-spend-22"  title="ota-marketing-spend-22"
News / Online
Online travel giants spent more than $14B on marketing in '22
By Mitra Sorrells | March 27, 2023
Combined marketing spending by Booking Holdings, Expedia Group, Airbnb and Trip.com Group exceeded 2019 levels in 2022. Read More
 alt="kayak Expedia group chatgpt"  title="kayak Expedia group chatgpt"
News / Technology
Expedia, Kayak first in travel with plugins for ChatGPT
By Mitra Sorrells | March 23, 2023
ChatGPT is inviting its Plus subscribers to join a wait list to get access to plugins, with plans to roll them out more widely in the future. Read More
 alt="Blueground image"  title="Blueground image"
News / Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron | March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More
 alt="EONA-X multimodality"  title="EONA-X multimodality"
News / Online
Multimodality app could launch in Europe in 2024
By Kathryn Walson | March 22, 2023
Along with enabling bookings of flights, trains, buses and more, the solution would share data across suppliers to manage travel disruption. Read More
 alt="Silicon Valley Bank money"  title="Silicon Valley Bank money"
Opinion / Startups
Thriving amid a changing travel tech investment landscape
By Adam Harris - Cloudbeds | March 21, 2023
If the rapid collapse of Silicon Valley Bank showed us anything, it’s that those of us who run companies need to pay careful attention to the changing economic landscape and make... Read More
 alt="sita-indicio-aruba-test"  title="sita-indicio-aruba-test"
News / Technology
SITA tests app to let travelers digitally cross border
By Mitra Sorrells | March 20, 2023
The program, managed by SITA and Indicio in partnership with Aruba Tourism Authority, is an extension of work the organizations began at the start of the pandemic to create a blockchain-based app to... Read More
 alt="airline passengers"  title="airline passengers"
Opinion / Distribution
Airline revenues could soar with better merchandising
By Chris Phillips - ATPCO | March 17, 2023
Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More
 alt="john-boris-tripadvisor2"  title="john-boris-tripadvisor2"
News / Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox | March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More
 alt="STR subscription service"  title="STR subscription service"
News / Online
Can subscription services work for STRs?
By Kathryn Walson | March 15, 2023
The benefits of subscription services for short-term rentals can include recurring revenue streams and customer engagement, loyalty and retention. Read More
 alt="travel-startup-investors-funding"  title="travel-startup-investors-funding"
News / Startups
Are travel companies more willing to work with startups?
By Linda Fox | March 14, 2023
Investors believe there has been positive change since before the pandemic with travel supply companies such as hotels and airlines now much more receptive to working with startups. Read More
 alt="travel-startups-svb-collapse"  title="travel-startups-svb-collapse"
News / Startups
Travel startups consider cost of SVB collapse
By Linda Fox | March 13, 2023
News of SVB’s demise left the startup world reeling, with the bank said to work with more than 50% of U.S. startups and 40% of U.K. startups. Many feared they would be unable to make March’s payroll. Read More
 alt="hotel leader diversity"  title="hotel leader diversity"
News / Online
Advocates push for bold steps to diversify hotel leadership
By Derek Catron | March 10, 2023
Wyndham, Marriott, Hyatt and others take steps, but advocates say more may be needed to improve diversity among hotel owners. Read More
 alt="women in workplace"  title="women in workplace"
Opinion / Technology
3 keys to supporting women in travel tech
By Gal Levy – Faye Travel Insurance | March 9, 2023
International Women's Day should reflect everyday behaviors that make working in travel, tech and travel tech more accessible. Read More
 alt="female-led-travel-startups"  title="female-led-travel-startups"
News / Startups
Women-led travel startups talk challenges, change, funding
By Linda Fox | March 8, 2023
The pandemic has not helped close the workplace gender gap, but there are gradual improvements. On International Women's Day, PhocusWire discusses some of the issues with three female travel startup... Read More