Sounding Off

Much needs to change in the minds of executives in this industry and in the banking community, alongside the decisions being made by consumers. Simply providing information to influence consumer choice... Read More

The next five years or so could well be a multi-player, multi-level game of Pac-Man in airline distribution. We do not see just yet how the battle ends. Read More

A new framework creating uniform principles related to flight emissions data is an example of the type of collaborative effort needed to move the industry forward on the path to sustainability. Read More

Uber is making efforts to capture the door-to-door travel experience – and it might succeed. Read More

Decision-making in online travel is often based only on what the platform can provide in terms of options, rather than how the user might feel at the time. Read More

The concept will need more than the promise of showcasing a destination or service for it to truly replace the physical enjoyments that travel can provide. Read More

The industry can continue to at least hope that systems are built in a modular way that allow for easy integration when a software provider is unable to carry out every task that is required. Read More

A swift resolution to the Ukraine crisis will be extremely welcome from a humanitarian perspective, most importantly, but a prolonged conflict will not be what a recovering industry -... Read More

Whatever the rationale behnd the decision, Sabre has made a calculated move that it will have to face head-on from the industry and its partners, or change in the coming days and weeks. Read More

Perhaps the only thing that airlines can do is work and optimize within the parameters that they have found themselves in. Read More

The new CEO will need to consider whether the current strategy is one to continue with or if the wider seismic changes that many are predicting (Web 3, for example) coming down the pipe are worth facing... Read More

The cost of a product is now coming into play - the annoying element that providers of many forms of accommodation tend to avoid, as it is a very tangible differentiator between property A or B. Read More

The rhetoric around still wanting consumers to book direct is, some might argue, unhelpful to the evolution of the technology so far. Read More

It's a tremendous leap to consider, but that spirit of teamwork during the pandemic could be the framework that all of those with a vested interest will use to move things forward. Read More

Applications of metaverse and NFT technologies in travel are vague at best. Read More