Google

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News / Online
Google is testing free price guarantee for flights
By Mitra Sorrells | March 23, 2023
For fares that include the guarantee, Google automatically monitors prices and refunds the difference to the traveler's Google Pay account if it drops. Read More
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News / Technology
Google enhances AI-powered ad tool for hoteliers
By Mitra Sorrells | March 7, 2023
The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More
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News / Startups
Kayak co-founder prepares to launch hotel reviews and booking in new app
By Mitra Sorrells | February 17, 2023
Paul English says his goal is to have restaurant, hotel and event reviews and bookings available in the Deets app for 15 cities across the United States by the end of 2023. Read More
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Opinion / Online
From AI to Google: 5 truths for travel marketers in 2023
By Jared Alster - Dune7 | February 8, 2023
Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More
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Opinion / Distribution
How much are hotels losing by not controlling prices?
By Pablo Sánchez - Mirai | February 3, 2023
Analysis by Mirai finds that hotels that reduce disparities and improve pricing compared to OTAs almost automatically get more impressions, clicks and direct bookings. Read More
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News / Technology
The evolution of in-room voice tech in hospitality
By Kathryn Walson | January 25, 2023
Voice assistants help short-staffed hotels by answering routine questions that the front desk would otherwise have to answer. They can also boost revenue by upselling spa services or future bookings,... Read More
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Opinion / Online
How travel brands can activate first-party data
By Dave Goulden - Sojern | January 23, 2023
Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience. Read More
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News / Technology
What will ChatGPT mean for the travel industry?
By Mitra Sorrells | January 12, 2023
Industry leaders from Booking.com, Expedia Group, Hopper and more weigh in on the topic of what ChatGPT might mean for their internal operations and for travelers. Read More
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News / Online
How Google and Uber influence ground transportation
By Linda Fox | December 15, 2022
SilverRail's Aaron Gowell and Distribusion's Johannes Thunert talk ground transportation tech and funding trends in the PhocusWire Studio at The Phocuswright Conference. Read More
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News / Technology
IATA and Travalyst will align emission calculations
By Mitra Sorrells | December 9, 2022
IATA also says governments must do more to create incentives for the production of sustainable aviation fuel, because airlines are demonstrating the demand exists. Read More
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Opinion / Technology
12 reasons travel should care about autonomous vehicles
By Alex Bainbridge - Autoura | November 29, 2022
Autoura CEO Alex Bainbridge explains why the airline, hotel, experiences and travel retail sectors should care about autonomous vehicles Read More
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News / Online
Google data highlights growing interest in blended trips
By PhocusWire | November 18, 2022
Compared to pre-pandemic, consumers say they are more open to blended travel, with 74% of business travelers saying they find the idea appealing. Read More
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News / Online
How travel companies are advancing the diversity agenda
By Kathryn Walson | November 15, 2022
Diversity advocates share their observations on the state of DEI in the travel industry and where improvements can be made. Read More
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News / Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson | October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More
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News / Technology
Prince Harry's Travalyst lays out roadmap for growth
By Arnie Weissmann - Travel Weekly | October 17, 2022
Travalyst CEO Sally Davey discusses the company's framework and next steps with Travel Weekly. Read More