Loyalty For The Long Haul

Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More

While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More

Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More

Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More

Speaking during PhocusWire’s Pulse: Loyalty For The Long Haul event, CitizenM’s Lennert de Jong says loyalty in hospitality is all about the physical experience. Read More

AirAsia has shifted its loyalty strategy from providing passenger services to being a one-stop-shop for passengers to earn credit for tickets and numerous other consumer goods. Read More

Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands. Read More

Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers. Read More