Destination X - Smart strategies to do right now (instead of making promo videos)

All the travel promotional videos telling us that brands will still be there waiting are touching and thoughtful.

They are meant to inspire that a destination will retain its magic and its famous welcome, and hospitality is just a pandemic away.

But - either alongside or perhaps instead of those messages - there are some extremely important things destinations should be doing during this period of, for many, zero tourists coming in.

These include creating new virus-safe attractions, rethinking strategies to not promote more visitors, preparing for a new standard of hygiene and figuring out which technologies can regulate social distancing.

Destination management and tourism specialist Doug Lansky , in the latest version of Destination X, discusses the next steps destinations should take with a number of key figures in travel.

Organizations featured in this episode: UNWTO, the World Travel and Tourism Council, Netherlands, Groupe Nao, Black Forest Tourism and Veovo.