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Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox
|
March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing.
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News
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Startups
Wheel the World lands $6M to boost accessibility in travel
By Kathryn Walson
|
March 10, 2023
Founded in 2018, the San Francisco-based startup plans to expand its listings with the goal of having 12,000 travelers book through its platform by December 2024.
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News
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Online
As travel trends up, so do climate goal challenges
By Derek Catron
|
March 1, 2023
A new report from the Travel Foundation charts a course for a growing travel sector to meet climate change goals – but it won’t be painless.
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News
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Online
Strategies destinations are using to disperse tourists
By Kathryn Walson
|
February 13, 2023
DMOs are using creative marketing strategies to nudge travelers to explore less crowded areas, but the effort also requires planning and support to ensure the dispersion doesn’t create problems of its...
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News
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Startups
Former Expedia exec wants to reward people for exploring the world
By Linda Fox
|
January 10, 2023
HyperSQ wants to reward travelers for traveling and create a more targeted approach to marketing for travel companies.
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Interview
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Startups
STARTUP STAGE: Away Together aims to elevate guest experience
By Kathryn Walson
|
January 9, 2023
The Away Together platform allows for accommodations to communicate with their guests as well as for guests to communicate with one another.
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Opinion
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Distribution
How hotels and DMOs can respond to shifting perceptions of sustainability
By Scott Falconer - Amadeus
|
December 14, 2022
Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand.
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News
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Online
Journera launches new destination marketing solution
By Mitra Sorrells
|
December 14, 2022
Journera Audiences uses first-party airline and hotel data so destination marketers can create strategies based on historical and future bookings.
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Interview
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Startups
Hot 25 Travel Startups for 2023: Zytlyn
By PhocusWire
|
November 15, 2022
Zytlyn allows companies to control the future with predictive insights, to improve decision making, while redefining commercial planning and operations across the travel industries.
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News
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Online
New initiative forms to foster collaboration on climate change
By Kathryn Walson
|
November 14, 2022
The global TT4T initiative aims to engage the travel tech community in developing new solutions, which will be pilot-tested and refined through destination-level partners.
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News
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Online
Destinations International creates DEI pilot powered by Tripadvisor
By Kathryn Walson
|
November 7, 2022
The “Tourism for All” program will be made available to all destinations beginning in early 2024.
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News
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Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson
|
October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before.
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Opinion
/
Online
How destinations can help travelers live their values
By Richard Black - Sojern
|
October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings.
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News
/
Online
RootRez raises $1.8M to launch lodging e-commerce software in new markets
By Jill Menze
|
October 13, 2022
Founded in 2015, Utah-based RootRez provides destination tourism organizations with a fully customizable white-label booking engine to help drive local economic demand.
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From Our Partners
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Technology
Balancing brand engagement for Gen Z, millennial and Gen X travelers
By Alison Winch - CodeGen
|
October 3, 2022
Travel companies should prepare for the post-digital era and develop creative strategies to engage customers across generations.
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