Tours, activities and experiences might be somewhat behind when it comes to banishing some old school methods behind their marketing and distribution.
But the sector has an ideal opportunity to show a path forward to the rest of the travel industry when it comes to deploying technology to improve the overall guest experience once a customer is using the product.
Engaged audiences, wielding their mobile devices, provide operators with a unique perspective both on how customers are using their services and how to enhance the experience on the ground.
Tanuvi Ethunandan, CEO and co-founder at
Data Duopoly
(one of
PhocusWire's Hot 25 Startups for 2022
), believes short-term, tech-led improvements can be made that can have an instant impact on products and how customers experience them.
A large part of this effort is by collecting and monitoring data on the customer, she argues, with other technologies also available to operators that can ultimately improve areas such as queuing, site management and other stress points.
Ethunandan was speaking during the
PhocusWire Pulse: A New Traveler Experience
event this month.
The full interview with PhocusWire's Kevin May is included below...
PhocusWire Pulse: A New Traveler Experience - Activities can lead the way on better experiences