In the golden age of tour operators, customers would choose their next trip with limited flexibility - fixed dates, limited routes, all booked offline.
The gradual - and ongoing - digitalization of the travel industry over the course of the last 25 years has massively improved the functionality for intermediaries and the options available for travelers.
While the opportunities have increased, so has the pressure on the systems behind the scenes that work to ensure buyers and sellers are able to complete their shopping and booking experience efficiently and accurately.
This is where caching technology comes in - a process that isn't new but has undergone important and comprehensive changes as the volumes of data and actions increase.
In this report we look at the following areas:
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Selling package holidays online
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Addressing customer needs with cached-search
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Challenges of building, maintaining and using a cache
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Assessing the need for a cache solution
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Improving OTA and tour operators cache capabilities
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Changing or outsourcing travel cache technology
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Caching in the coming years
This report, written for PhocusWire by Cristina Polo and supported by U.K.-based travel technology provider
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