Sounding Off

Self-sovereign decentralized identity solutions are coming to travel and will give consumers much-needed control over their personal data. Read More

Hopefully the days of creating fancy office environments are over, as well as other items that could be fairly described as luxuries for a new business. Read More

We chronicled the impact that the COVID-19 pandemic has continued to have on the travel industry, but we’ve also attempted to unpack What It All Means, by way of our weekly editorials. Read More

When you follow Glenn Fogel’s train of thought, not only on the opportunity to keep customers in the Booking Holdings ecosystem, including payment, but also of the opportunity to get them to spend more,... Read More

The balance between the formalities and culture of becoming a public company alongside fostering an ability to try new things is a difficult one. Read More

If the 2000s and 2010s were about creating mega platforms and the centralization of product, pricing and experience, a new era for travel is likely to see the reverse taking place. Read More

Many now admit that, perhaps in that initial phase, IATA mis-sold NDC, with one of the criticisms levelled at its development being too much talk of costs. Read More

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

The tours, activities and experiences sector still lags way behind the likes of hotels and air when it comes to digitalization of product and some form of normalization around distribution. Read More

There is no doubt that UAM is likely to become a fixture in the world of travel and transportation in the medium to long term. But to what degree is uncertain. Read More

The first step by airlines must be an acceptance that there needs to be a root and branch makeover of the sector's fundamental infrastructure. Read More

In bringing alternative experiences into the mainstream, Airbnb has seamlessly made them accessible to all - a concept that the fragmented tours and activities industry has grappled with for years. Read More

Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More

Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More

Important issues around diversity and sustainability are the ones that perhaps are not front of mind in the recovery process - but they, arguably, the most important challenges facing the industry. Read More