Sounding Off

Investment dollars currently seem to be going towards technology that drives efficiencies or that might spur the next area of disruption for travel. Read More

The final four month of 2021 are likely to be some of the most stressful the sector has faced yet, as brands juggle operational issues around recovery alongside the burden of cashflow and workforce... Read More

The sector, decimated as it has been since early 2020, is still unraveling its way through a complex set of procedures to get itself back in a stable place, which will capture some of the demand that is... Read More

Behind all the initiatives and recovery strategies are people, determined to ensure their employers or the organizations that they lead can look forward with a degree of optimism. Read More

Sustainability must be a priority for every individual, government and business, and for the latter two, efforts around it must be made public. Read More

The sector will not recover at the speed it wants if its brands fail to follow the science and unless they do their part to urge people to take up the offer of vaccinations. Read More

If a brand can inspire just one customer (or thousands) to do the right thing when they return home, by the way it behaves on the smaller things, then it's a strategy worth implementing. Read More

An additional tool in a provider or traveler’s toolbox does not eliminate the need for similar solutions. Read More

So in our eagerness to recover, to rebuild, to return to"normal, let us not be too eager to bury the lessons of this crisis but instead let’s use them as the foundation for a more humane future Read More

Travel brands need to ensure that they are aware of the psychological impact that lockdown has had on people and reassure their customers that they recognize that a gung-ho approach to recovery does not... Read More

Travel brands risk missing a key opportunity to follow through on their promises to both their businesses and customers. By not acting urgently, business as usual lurks awfully close behind. Read More

It will be, perhaps, only in 2022 and 2023 that autonomous driving becomes a serious agenda item on the R&D list of many brands. Read More

For the sector to appeal to younger, digital-savvy generations, cruise will certainly have to evolve to reach them in the channels that they use and methods that they as consumers deploy for everything... Read More

NFTs are probably at the very thinnest end of a useful wedge right now but travel brands need at the very least to be keeping one eye on the bigger trends in the tech space. Read More

Brands compete and the recovery will renew the intense rivalries that exist across the sector, but the wellbeing of the sector and its people can be achieved with cooperation and sharing of knowledge in... Read More