Sojern

Phocuswright created the Hall of Fame in 2018 to honor individuals who have played an instrumental role in shaping the travel industry. Read More

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More

Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More

An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More

Marketers must not only capture first-party data in a cookieless world but also activate it. Read More

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future. Read More

A new report from Sojern seeks to understand how COVID-19 has impacted budget, ad spend, allocation by channel and how advertisers are thinking about the future of ad tech. Read More

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

Pent-up demand for summer 2021 bookings will provide a much needed boost to airlines. Read More

While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More