Sojern

Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More

PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

By taking strategic steps, women can increase their presence on the boards of travel companies. Read More

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More

Sojern looks at search trends to analyze whether there are any signs of recovery for the travel industry. Read More

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

Men are 70% more likely to hold executive positions over women - but what's holding women back? The system, the industry or something else? Read More