Trying to assess the long-term future of airlines is hard in the current climate.
Some elements such as the cost of fuel and the need for stringent safety regulations will always be there while others, such as what and how airlines present and sell their products are in a constant state of flux.
Technology is at the heart of the modern airlines' marketing, distribution, operations and logistics, yet carriers are always questioning how they can use it to better effect, especially in the realm of retailing and capitalizing on the evolving needs of passengers.
In the following white paper, carried out in partnership with
PROS
, we look at the various stages of airlines in their journey to modern retailing and how they are addressing the challenges.
The paper is free to download after the registration below.