Phocuswright Research

Travel analysts from McKinsey discuss the latest research and their analysis of innovation and funding across the industry. Read More

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

The benefits of subscription services for short-term rentals can include recurring revenue streams and customer engagement, loyalty and retention. Read More

Producers at events like Phocuswright Conferences have doubled down on providing networking opportunities to bring together individuals who share common interests. Read More

Phocuswright's latest report, U.S. Travel Agents: Optimism Abounds, focuses on the current state of the travel agent community. Read More

Asia Pacific, the world's largest regional travel market pre-pandemic, slipped to second position in 2021, with the United States rising to the top spot. Read More

South Korea, Hong Kong, Taiwan and Macau are preparing for a travel rebound with the rebuilding of air connectivity across Asia Pacific markets. Read More

With promotion of domestic travel and digitization trends, the future of Southeast Asian travel appears to offer many new opportunities. Read More

The tokenized future will allow consumers to put forth their travel requirements and have suppliers bid on their needs in a transparent and immutable record, where hidden costs are reduced and the true... Read More

The latest research from Phocuswright and Arival looks at travel experience operators' performance and sentiment and the challenges they face in 2023 and beyond. Read More

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2022. Read More

At The Phocuswright Conference, three executives share their insights in a session called “Executive Panel: Tours, Activities and Timing - Getting it Right.” Read More

Phocuswright finds Europe’s loss in share of short-term rental bookings will be exacerbated by economic and war concerns, as well as increased regulatory restrictions in important markets. Read More

Cybersecurity is an issue for every company’s management, board, employees, customers and business partners, and the essential issue boils down to balancing greater security with usability. Read More