Marketing

Magpie's ChatGPT-based “product optimization tool” is intended to help tour and activity suppliers create better quality marketing content, including titles, descriptions, keywords and... Read More

A statement from Dnata Travel and BD4’s founders says the decision was made following a strategic and commercial review looking at market conditions and growth prospects. Read More

Tuesday's earnings report capped a year of record-setting financials for Airbnb, which finished 2022 with its head count down 5% compared to 2019 but revenue up 75%. Read More

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

DMOs are using creative marketing strategies to nudge travelers to explore less crowded areas, but the effort also requires planning and support to ensure the dispersion doesn’t create problems of its... Read More

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

EV Hotels bills itself as the first smart hotel brand with experiences in crypto and NFT. Read More

The company was founded in 2021 by a former Microsoft strategist, and the executive team includes former Red Carnation Hotels chief marketing officer Victoria Murden. Read More

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

MakeMyTrip's gross bookings for the past quarter were valued at $1.74 billion, an increase of more than 64% year-over-year. Read More

Spirit and Jetblue airlines and Carnival Corporation are among the brands hit recently with class action lawsuits related to their use of session replay software. Read More

The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More

Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience. Read More

Unlike traditional loyalty points, the Fida tokens are transferable, interoperable, provide instant liquidity and never expire. Read More

Travel Weekly editor in chief Arnie Weissmann was at CES and spoke with Goswami about how Sync will help the airline really "know" its customers. Read More