Marketing

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News / Online
Could “save now buy later” take off in travel?
By Kathryn Walson | January 19, 2023
With SNBL, a traveler creates an account to save toward a goal - such as a trip - and their savings are boosted by financial incentives and discounts from supplier partners. Read More
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News / Technology
What will ChatGPT mean for the travel industry?
By Mitra Sorrells | January 12, 2023
Industry leaders from Booking.com, Expedia Group, Hopper and more weigh in on the topic of what ChatGPT might mean for their internal operations and for travelers. Read More
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Opinion / Online
Tracking the loyalty strategies of online travel giants
By Mario Gavira | January 11, 2023
While Expedia, Booking.com and Hopper are betting on financial rewards to boost loyalty, Airbnb is focused on driving retention through love. Read More
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News / Startups
Former Expedia exec wants to reward people for exploring the world
By Linda Fox | January 10, 2023
HyperSQ wants to reward travelers for traveling and create a more targeted approach to marketing for travel companies. Read More
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News / Technology
Cendyn names new CEO
By Linda Fox | January 9, 2023
Blaha brings “executive-level experience” to the role from previous positions at technology companies including Khoros, Lone Wolf Technologies, PeopleAdmin and Aptean. Read More
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News / Online
Booking.com, Vrbo and Expedia gain ground in U.S. app downloads
By Kathryn Walson | January 6, 2023
Apptopia says Expedia's app downloads nearly doubled year-over-year to 16.6 million and it, along with Vrbo and Booking.com, benefited from slowing growth for Hopper and Airbnb. Read More
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News / Distribution
Key components of modern hotel technology and revenue strategies
By Mitra Sorrells | January 5, 2023
IDeaS' Klaus Kohlmayr and Hudson Crossing's George Roukas share how they would design distribution and revenue management if they operated a hotel. Read More
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News / Technology
RateGain rounds out offering with acquisition of Adara
By Linda Fox | January 3, 2023
The combination of RateGain and Adara will offer travel companies travel intent data as well as pricing and inventory intelligence. Read More
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Interview / Technology
Video: Sabre - Phocuswright Conference Launch innovator
By PhocusWire | January 3, 2023
Sabre Hospitality president Scott Wilson explains the company’s new SynXis Retail Studio solution. Read More
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News / Online
HomeToGo unveils curated search, readies TV marketing push
By Linda Fox | December 21, 2022
The company says HomeToGo Modes will enable travelers to browse properties based on individual priorities and interests including price or one-off properties. Read More
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From Our Partners / Online
Video: Meta on how travel brands can use Facebook, Instagram and WhatsApp
By PhocusWire | December 15, 2022
Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More
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News / Online
Journera launches new destination marketing solution
By Mitra Sorrells | December 14, 2022
Journera Audiences uses first-party airline and hotel data so destination marketers can create strategies based on historical and future bookings. Read More
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News / Online
How travel brands are prioritizing mobile app engagement
By Kathryn Walson | December 7, 2022
Companies like Expedia, Booking, Tripadvisor, CWT and more are using their apps to drive loyalty and provide personalization. Read More
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News / Online
Hospitality execs on competing with rentals, driving more loyalty
By Mitra Sorrells | December 6, 2022
In a session at The Phocuswright Conference, hospitality executives say they need to better understand consumer wants and needs – and to communicate more effectively about why their properties are the... Read More
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News / Online
Forbes Travel Guide partners with Jerne for influencer marketing
By Kathryn Walson | December 5, 2022
The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More