Loyalty

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News / Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron | March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More
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News / Online
Influencers and social commerce in travel
By Robert Cole - Phocuswright | March 17, 2023
An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More
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News / Distribution
Accor unveils subscription cards for frequent travelers
By Linda Fox | March 15, 2023
The France-based hotel giant has unveiled All Plus ibis and All Plus Voyageur, to replace its ibis Business and Business Plus frequent traveler subscription services. Read More
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News / Online
TUI to launch loyalty program built on guest “convenience”
By Linda Fox | March 8, 2023
Sebastian Ebel, speaking at ITB in Berlin, says he has been impressed with what hotel groups such as Hilton have done, describing its program as a "convenience product." Read More
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News / Online
Subscribe to fly? Airlines have been slow to take that leap
By Derek Catron | February 23, 2023
A year after Alaska Airlines became the first major U.S.-based carrier to launch a flight subscription program, Frontier Airlines is rolling out its own in May. Read More
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News / Technology
IHG tech and digital strategy sees results
By Linda Fox | February 22, 2023
Hotel giant IHG attributes its current strong performance to its strategy of boosting its brands and investment in technology, loyalty and distribution platforms. Read More
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News / Online
Viator accounted for more than one-third of Tripadvisor’s revenue in 2022
By Mitra Sorrells | February 14, 2023
Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More
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From Our Partners / Online
How travel pros can embrace new traveler expectations
By Cheryl Miller - Expedia for Business | February 13, 2023
Expedia Group’s Traveler Value Index examines what travelers truly want and how travel professionals can tap into that demand to provide the best end-to-end experience possible. Read More
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Interview / Startups
STARTUP STAGE: Trzmo aims to be a super app for travel
By Mitra Sorrells | February 13, 2023
Trzmo provides global roaming, flight updates, duty-free shopping, ground transportation booking, dining recommendations, loyalty card management, the ability to save photos and videos and more all in... Read More
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News / Online
Expedia Group CEO says metrics show strategy is working
By Mitra Sorrells | February 9, 2023
In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More
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Interview / Technology
Q&A: EV Hotels’ vision to serve “technology travelers”
By Derek Catron | February 9, 2023
EV Hotels bills itself as the first smart hotel brand with experiences in crypto and NFT. Read More
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News / Online
Survey finds travel loyalty programs fall short of consumer expectations
By Kathryn Walson | January 31, 2023
The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More
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News / Technology
Coras aims to reinvent travel loyalty with launch of new DeFi token
By Mitra Sorrells | January 23, 2023
Unlike traditional loyalty points, the Fida tokens are transferable, interoperable, provide instant liquidity and never expire. Read More
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Interview / Online
Q&A: Delta's Ranjan Goswami on personalization through Delta Sync
By Arnie Weissmann - Travel Weekly | January 19, 2023
Travel Weekly editor in chief Arnie Weissmann was at CES and spoke with Goswami about how Sync will help the airline really "know" its customers. Read More
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News / Technology
The short-, mid- and long-term future of tokenization in travel
By Norm Rose - Phocuswright Research | January 18, 2023
The tokenized future will allow consumers to put forth their travel requirements and have suppliers bid on their needs in a transparent and immutable record, where hidden costs are reduced and the true... Read More