How do you change customer perceptions and jumpstart business after a downfall?
Some of the most battered, but resilient, travel businesses worked hard during 2020 to keep it together.
This was not an easy endeavor given the vast majority of the year has seen the darkest days of travel in its history.
But these businesses are also looking ahead to recovery, in whatever form that might take.
Four industry leaders convened online for a panel discussion for The Phocuswright Conference in November.
Moderated by Phocuswright's senior vice president for research and product strategy, Charuta Fadnis, the panel features:
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Luc Bondar, president for MileagePlus and vice president for marketing and loyalty at United.
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John De Fries, president and CEO at Hawaii Tourism Authority.
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Valerie Dorsey, travel advisor for Cruise Planners/American Express Travel Services.
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Gerilyn Horan, vice president for group sales and strategic accounts at Hilton.
Watch the full panel here.
Executive Roundtable: To the Brink and Back - The Phocuswright Conference Online 2020