Financial services firm Citi, formally known as Citigroup,
is launching a new travel booking platform in partnership with
Booking Holdings
’
brands
Booking.com
and
Rocket Travel
.
The new portal, known as Citi Travel with Booking.com,
will launch this fall, replacing the existing City Thank You Travel Center.
This is just the latest of many announcements in the
past year from
banks and financial firms launching or updating their travel
offerings
– a sure sign they see travel as a valued offering for their customers.
Others making moves in this space include
Capital
One integration Hopper Cloud
, American Express partnering with GetYourGuide,
Revolut
working with Expedia
and the upcoming new
travel
portal being developed by JPMorgan Chase
.
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In a statement, Booking.com says Citi’s new site will give users the
ability to compare hotel, air and car rental options on both the Citi website
and mobile app. Users can pay for travel with their Citi card or its loyalty
points, known as ThankYou Points, or a combination of the two.
Booking.com says the portal will provide 24/7 customer support for “help
along every step of the booking and travel process,” using call centers managed by Rocket Travel.
In
February this year
Booking.com came under fire
after
announcing it would outsource most of its call center support services to a
third-party, Majorel.