Accor is broadening its subscription cards offering following launch in China and Brazil.
The France-based hotel giant has unveiled All Plus Ibis and All Plus Voyageur, to replace its Ibis Business and Business Plus frequent traveler cards.
In a statement, the groups says that ALL Plus unlocks benefits such as best pricing as well as last-minute room availability for frequent leisure and business travelers.
The ALL Plus Voyageur cards provide holders access to a 20% discount at luxury and premium hotel brands in the group and a 15% discount on midscale and economy brands.
The ibis card, meanwhile, gives holders a 15% discount on economy brands.
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Accor says it hopes the launch will enable it to gain further share in the “bleisure” market that combines business with leisure.
The current Ibis Business and Business Plus cards cost €90 and €170 per year, respectively while the new cards will increase to €99 for All Plus Ibis and €199 for All Plus Voyageur.
Paid subscription services have not really hit the hotel segment yet, although brands such a CitizenM, with its corporate subscription plan , have dipped a toe in the water.
Mehdi Hemici, chief loyalty & e-commerce officer for Accor, says: “We wanted to craft regional subscription products which would resonate with today’s traveler. These cards provide access to our best hospitality brands at the highest rational value when booking on ALL.com or App.”
“After 10 years of existence, it was time for paid business cards to embrace the bleisure and ‘work from anywhere’ growing trends. Simpler, stronger and better embedded with the core loyalty program, ALL PLUS provides companies of all size, friends, couples and families the best way to enjoy 4,000 properties across 100 countries,” adds Maxime Gareau, vice president of global membership subscription.
The company unveiled its Accor Live Limitless , or All, loyalty program four years ago to provide guests with stays as well as restaurant experiences, sporting events and live entertainment.
At the time, Accor said it was investing €225 million to support the launch and related partnerships.