India's WB Hotels plots expansion following new investment

WB Hotels has secured close to $500,000 in funding and plans to use the investment to enter new markets.

The India-based group, which describes itself as tech-led, says the funds are from existing investors.

WB also plans to put the funds toward strengthening its senior leadership team and investing in technology development.

The company currently operates more than 950 hotels across 27 states in India and aims to help properties boost their online revenue via co-branded partnerships.

WB also provides hotels with dynamic pricing and inventory management capabilities.

Chandan Pandey, co-founder and CEO, says: “WB hotels’ technology will resolve the real time problems of budget hotels. Since all the latest technology is beyond the reach of budget hotel owners, we are here to make them a part of the fastest growing travel technology revolution. The brand also boasts its own mobile app and websites to make hotel reservations effortlessly with the help of artificial intelligence and machine learning based rate fetching technology.”