Hot 25 Startups 2021: Wayaj

Wayaj promotes a sustainable tourism industry by providing resources and tools that travelers and travel operators can use to inform their decision-making process and choices.

Wayaj has developed a carbon footprint calculating engine designed for hotels and a certification program and sustainability support consulting and marketing services.

Goals for 2021

Wayaj’s strategic goals are to continue increasing its complimentary hotel memberships to scale the integration of its patent pending Carbon Footprint Calculating Engine (CFC Engine) - blending the look and feel of a hotel's website to give travelers, booked from any source, the ability to make their entire trip carbon neutral by purchasing carbon offsets from local and/or international projects.

Wayaj’s modular certification program and sustainability marketing and consulting support services will continue to play an important role in fulfilling our mission.

Further, Wayaj will expand its proprietary sustainability ratings, launch its hotel sustainability ratings and reviews module and its loyalty program to encourage travelers to adopt and integrate sustainability travel practices and carbon neutral hotel and transportation bookings as a standard procedure for any trip.

• Founded: 2019
• Team size: 7
• Funds raised: $431,000
• Website: Wayaj

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