VIDEO: Trivago on the industry's game of chess in multiple areas

Axel Hefer knows that to navigate the coronavirus, continue to grow his company Trivago and stay on top of new technology is like playing a "game of chess" every day.

On the one hand, there are the partnerships that a brand such as Trivago can establish and rely on, but elsewhere there are the threats of a search giant like Google to contend with.

There is also the ongoing threat to many facets of the industry that climate change and a drive to more sustainable travel will continue to impose.

And what of metasearch itself, as a concept? Is it in a position whereby it has reached its full potential and the major players, including Trivago, are in solid enough positions to consider it "sewn up" and beyond significant disruption?

These issues and more were discussed with Hefer in the PhocusWire Studio at The Phocuswright Conference last November in the U.S.

The full interview with Hefer and PhocusWire's Kevin May is included below...