Tripadvisor

 alt="Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign"  title="Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign"
News / Online
Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign
By Jill Menze | February 3, 2022
Tied to Black History Month, Tripadvisor is sponsoring the website the History of Black Travel to promote the stories of Black travelers. Read More
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News / Online
European regulators poised for rental rules shake-up
By Linda Fox | December 15, 2021
The aim of the Commission's initiative is the development of “responsible, fair and trusted growth in short-term rentals” as part of wider tourism ecosystem, with Europe-wide rules to be put in place. Read More
 alt="Q&A: Viator’s Ben Drew on rate controversy, branding and 2022"  title="Q&A: Viator’s Ben Drew on rate controversy, branding and 2022"
News / Online
Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
By Jill Menze | December 14, 2021
Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More
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News / Online
Tripadvisor in transition as CEO, top exec prepare to depart
By PhocusWire | November 23, 2021
Following news of CEO Steve Kaufer's departure and his appearance at The Phocuswright Conference, it was confirmed Lindsay Nelson is also leaving Tripadvisor. Read More
 alt="What will Tripadvisor's new CEO have to deliver?"  title="What will Tripadvisor's new CEO have to deliver?"
Opinion / Online
What will Tripadvisor's new CEO have to deliver?
By Alex Bainbridge - Autoura | November 16, 2021
Now that Kaufer has announced his retirement, Tripadvisor must look forward and hire a replacement to take the company through this next era of the web. Read More
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News / Online
Tripadvisor CEO Steve Kaufer to retire after two decades at helm
By Mitra Sorrells | November 8, 2021
Tripadvisor announced the news in tandem with its financial report for the third quarter of 2021. Kaufer says he will remain in his position until a successor is named. Read More
 alt="The Phocuswright Conference 2021 - five questions for Steve Kaufer"  title="The Phocuswright Conference 2021 - five questions for Steve Kaufer"
News / Online
The Phocuswright Conference 2021 - five questions for Steve Kaufer
By PhocusWire | November 4, 2021
The company helps 463 million travelers each month and features 860 million reviews of 8.7 million accommodations, restaurants, experiences, airlines and cruises. Read More
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News / Online
Tripadvisor's rejected or removed reviews are increasing in number
October 27, 2021
The company says the two million reviews in question represent about 9% of all submissions, with almost one million of those judged to be fraudulent. Read More
 alt="Viator tests new commission rate, raising skepticism with operators"  title="Viator tests new commission rate, raising skepticism with operators"
News / Online
Viator tests new commission rate, raising skepticism with operators
By Jill Menze | October 22, 2021
Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More
 alt="Airbnb’s limited foray into experiences helps everyone else"  title="Airbnb’s limited foray into experiences helps everyone else"
Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More
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Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More
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News / Online
Tripadvisor revamps Plus, shifts discounts to cash-back
By Mitra Sorrells | September 21, 2021
Just three months after launching in the U.S., Tripadvisor is shifting its primary benefit for Plus subscribers from discounts at booking to cash-back at check-in. Read More
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News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
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News / Online
VIDEO: Alternative business models for digital marketing
By PhocusWire | September 1, 2021
It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More
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News / Online
The power of reviews in the short-term rental sector
By Mitra Sorrells | August 30, 2021
Quantity and quality of reviews matter for alternative accommodations, and new data shows those factors vary based on the size of properties being managed. Read More