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Startups
STARTUP STAGE: Orbzii wants to make travel planning easier
By Linda Fox
|
March 27, 2023
App-based Orbzii brings together flights and hotels and employs artificial intelligence to enable consumers to filter options and put together a trip as well as discuss it and share it with...
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News
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Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron
|
March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.
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News
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Online
Steller acquires influencer marketing company Travel Mindset
By Kathryn Walson
|
March 23, 2023
Steller, founded in 2014 and based outside Seattle, says it is capitalizing on the growing role of influencers in travel.
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News
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Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox
|
March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing.
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News
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Startups
Women-led travel startups talk challenges, change, funding
By Linda Fox
|
March 8, 2023
The pandemic has not helped close the workplace gender gap, but there are gradual improvements. On International Women's Day, PhocusWire discusses some of the issues with three female travel startup...
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News
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Online
Trip.com Group sees outbound travel demand surge
By Mitra Sorrells
|
March 7, 2023
The company says demand for outbound travel is continuing to accelerate in the first months of this year, with bookings up more than 300% compared with the same period last year.
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News
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Online
Campsited launches company-perk program for work in nature
By Kathryn Walson
|
March 7, 2023
Founded in 2014 in Dublin, Campsited says it vets properties for Wi-Fi availability and suitable working and living amenities.
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News
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Startups
Hotelbeds sets up innovation lab with Wayra
By Linda Fox
|
February 15, 2023
The two companies plan to work together, as well as with startups, over the next 15 months, to uncover technology that changes how we travel.
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News
/
Online
Strategies destinations are using to disperse tourists
By Kathryn Walson
|
February 13, 2023
DMOs are using creative marketing strategies to nudge travelers to explore less crowded areas, but the effort also requires planning and support to ensure the dispersion doesn’t create problems of its...
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News
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Technology
Future traveler segments and the forces forging them
By Linda Fox
|
February 7, 2023
A new Amadeus study defines different groups of travelers and gauges their attitudes toward travel in 2033.
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News
/
Online
Fever adds $110M to coffers to boost content
By Linda Fox
|
February 3, 2023
The investment in New York and Madrid-based Fever was led by Goldman Sachs with a number of other investors also participating.
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News
/
Online
Survey finds travel loyalty programs fall short of consumer expectations
By Kathryn Walson
|
January 31, 2023
The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology.
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News
/
Startups
Expedia Group kicks off startup accelerator focused on underserved travelers
By Linda Fox
|
January 31, 2023
Startups selected for the accelerator, announced in September 2022, will spend the next five months joining virtual workshops led by Expedia Group employees as well as some external partners.
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Interview
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Startups
STARTUP STAGE: SquadTrip’s all-in-one platform streamlines trip planning
By Kathryn Walson
|
January 25, 2023
SquadTrip provides an SaaS trip booking and marketing platform for group travel organizers and trip-bookers alike.
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Opinion
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Online
How travel brands can activate first-party data
By Dave Goulden - Sojern
|
January 23, 2023
Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience.
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Do It For Denmark - Thomas Cook realises sex sells holidays (and helps birth rate) [VIDEO]
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