Thought Leadership

 alt="Four ways to help women win in STEM"  title="Four ways to help women win in STEM"
Opinion / Technology
Four ways to help women win in STEM
By Sharon Doyle - Travelport | March 9, 2022
Despite the push for gender equality in STEM careers, women are still the minority in these fields. Change doesn’t happen overnight, but there are actions we can all take to balance the scales. Read More
 alt="How women in tech can break through the leadership glass ceiling"  title="How women in tech can break through the leadership glass ceiling"
Opinion / Online
How women in tech can break through the leadership glass ceiling
By Jane Sun - Trip.com Group | March 8, 2022
As a female business executive and a working mother, striving for gender equality and ensuring women are offered the same opportunities as their male counterparts is really important to me. Read More
 alt="How open distribution helps hotels regain selling power"  title="How open distribution helps hotels regain selling power"
Opinion / Distribution
How open distribution helps hotels regain selling power
By Ben Stephenson - Impala | March 1, 2022
An open distribution model reimagines how hotel selling works from the ground up. Read More
 alt="The importance of empathy - how to understand your guests"  title="The importance of empathy - how to understand your guests"
Opinion / Technology
The importance of empathy - how to understand your guests
By Danielle Delozier - HomeToGo | February 22, 2022
It’s also important to remember the human touch as companies work to provide peace of mind and a positive experience for their guests. Read More
 alt="Quality has become the driving force in vacation rentals"  title="Quality has become the driving force in vacation rentals"
Opinion / Distribution
Quality has become the driving force in vacation rentals
By Jeremy Gall - Breezeway | February 21, 2022
Shifting traveler behavior has helped short-term rentals continue to surpass other accommodation types as the preferred method of travel. But with this popularity now comes opportunities and challenges. Read More
 alt="Tech-enabled employee travel can boost airlines’ bottom lines"  title="Tech-enabled employee travel can boost airlines’ bottom lines"
Opinion / Technology
Tech-enabled employee travel can boost airlines’ bottom lines
By Mike Stacy - ID90 Travel | February 15, 2022
Improving non-rev booking tools for airline employees can help retain staff and increase overall traveler satisfaction. Read More
 alt="How technology can solve talent scarcity in travel"  title="How technology can solve talent scarcity in travel"
Opinion / Technology
How technology can solve talent scarcity in travel
By Emily Weiss & Dyllis Hesse - Accenture | February 11, 2022
By leveraging technology, the travel industry can attract diverse talent and foster an inclusive workforce. Read More
 alt="Short-term rentals no longer "alternative" - but how will the sector push on?"  title="Short-term rentals no longer "alternative" - but how will the sector push on?"
Opinion / Online
Short-term rentals no longer "alternative" - but how will the sector push on?
By Vince Breslin - Uplisting | February 10, 2022
These are the factors driving the continued growth of the sector and how the industry can respond to better serve the needs of customers. Read More
 alt="Ten trends shaping contactless tech in travel"  title="Ten trends shaping contactless tech in travel"
Opinion / Technology
Ten trends shaping contactless tech in travel
By Nadav Cornberg - Virdee | February 9, 2022
As we head into 2022, here are some critical areas of focus to consider as brands consider implementing contactless guest experiences. Read More
 alt="Addressing the inevitability of natural disasters for DMOs"  title="Addressing the inevitability of natural disasters for DMOs"
Opinion / Technology
Addressing the inevitability of natural disasters for DMOs
By Arianna Howe - Sparkloft Media | February 7, 2022
What can DMOs and tourism‐reliant companies do to showcase strong, adaptable vacation and business meetings markets in these impacted areas? Read More
 alt="Beyond green: Holistic sustainability in travel"  title="Beyond green: Holistic sustainability in travel"
Opinion / Technology
Beyond green: Holistic sustainability in travel
By Jens Wohltorf - Blacklane | February 4, 2022
Travel companies have a unique role to address the three dimensions of sustainability: environmental, social and economic. Read More
 alt="Experiences must be primed for the tech-led big time"  title="Experiences must be primed for the tech-led big time"
Opinion / Technology
Experiences must be primed for the tech-led big time
By Chris Atkin - Rezdy | February 1, 2022
As we enter such a critical new year for the experiences industry, it's time dust off the crystal ball and consider what emerging trends will help shape the near future. Read More
 alt="always-on-marketing-strategy-sojern"  title="always-on-marketing-strategy-sojern"
Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More
 alt="Why hospitality should adopt the agile philosophy"  title="Why hospitality should adopt the agile philosophy"
Opinion / Technology
Why hospitality should adopt the agile philosophy
By Melissa Jurkoic - Thynk | January 28, 2022
By thinking in the "agile way," hotels can adapt to unexpected challenges, build strong teams and improve their offerings. Read More
 alt="What TikTok can teach travel brands about content discovery"  title="What TikTok can teach travel brands about content discovery"
Opinion / Technology
What TikTok can teach travel brands about content discovery
By Alex Rainey - Pluto | January 27, 2022
Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More