Splio acquires Tinyclues to boost AI-marketing power

Fulfilling a shared ambition to enable brands to easily orchestrate large-scale, hyper-personalized marketing plans, Paris-based Splio is acquiring Tinyclues .

Tinyclues, which uses advanced artificial intelligence on first-party data to allow for precise customer behavior prediction, was the runner-up in the People’s Choice Award (Launch) at The Phocuswright Conference in 2018.

Splio uses AI to personalize individual customer experience while providing marketers a way for large-scale orchestration.

Terms were not released in the deal, which Splio says establishes its position as the European leader in AI-powered customer relationship management.

The Tinyclues’ platform increases the value proposition of Splio, the company says, because it is the most predictive engine on the market. More than 100 brands use Tinyclues daily, including Accor and SNCF Connect.

The companies’ CEOs see the acquisition as a natural partnership.

“AI has become the new standard for better understanding customers and personalizing large-scale marketing communications regardless of industry or business size,” says Mireille Messine, Splio CEO. “Individuation marketing based on machine learning was an initial response to these challenges. The Tinyclues platform, based on deep learning, strengthens our leadership and provides new opportunities for sectoral and geographical growth.”

“For a long time, Splio and Tinyclues have shared the same vision of [customer relationship management] and the same ‘one-to-one at scale’ ambition for clients,” says Tinyclues CEO David Bessis. “Joining Splio enables our deep learning platform to express its full potential by allowing brands to carry out predictive marketing, including customer management and activation.”

Watch Tinyclues' Launch pitch at The Phocuswright Conference 2018.