Skyscanner wants to help airports understand “passenger leakage”

Skyscanner has created a new data tool to help airports understand why a traveler may choose to book travel out of one airport over another.

Skyscanner says this “passenger leakage” data is intended to help airports understand how travelers are being influenced by the availability and cost of flights and where they may be losing business to competing airports.

The solution, dubbed Catchment Analysis, is now part of Skyscanner’s Travel Insight Vision business intelligence tool.

The analysis is based on geolocation data from Skyscanner’s more than 90 million monthly users and helps airports understand the top routes, origins and destinations travelers are searching.

Data is segmented based on factors such as day of the week as well as country, region, state and city catchment areas.

“According to our research, 63% of travelers consider two or more airports when booking a flight. And as aviation continues to bounce back across the globe, the competition between airports to capture travelers’ attention and share of wallet has never been greater,” says Michael Docherty, head of data partnerships at Skyscanner.

“Our new Catchment Analysis solution provides actionable intelligence – based on true user demand - to create strong business cases and strategies to beat the competition, open new routes and boost marketing performance. We continue to expand the features and functionality of Travel Insight Vision to make it the go to solution for any organization wanting to understand the latest trends in global aviation.”

Says Bertrand Coquant, deputy director aviation development at Groupe ADP, which owns and operates Charles de Gaulle Airport, Orly Airport and Le Bourget Airport: “We've found Skyscanner's search data to be invaluable in providing forward-looking insights into demand at a route level. This enables us to make strong business cases to airlines for new route development opportunities.”