As the world reopens, this is a critical time for suppliers such as hotels, airlines and ground transportation providers to connect with travel buyers – and ultimately travelers - around the globe.
But it is an extremely crowded space.
And
strategies become more complex for suppliers trying to reach consumers that are doing all or part of their shopping and booking offline.
Since 2007,
TBO
has specialized in providing that targeted distribution – now in more than 100 countries around the globe.
In an interview with PhocusWire editor in chief Mitra Sorrells, TBO co-founder Gaurav Bhatnagar explains some of the common characteristics of travelers that want to book offline and with the help of advisors and how technology is helping
TBO connect that supply and demand.
Watch the full discussion below.
Opportunities and challenges in B2B travel distribution