Online fraud in its various forms costs the travel industry billions of dollars every year.
Friendly fraud, which tends to be unintentional on the part of cardholders and illegitimate chargebacks, make up a huge proportion of those costs.
Justt
combines machine learning and artificial intelligence with human-expertise to uncover and check chargebacks and return funds to merchants, such as travel companies.
The Tel Aviv-based startup, which received $70M in funding in late 2021, says its technology is tailored per industry as well as per company with machine learning improving its performance behind the scenes.
Justt says instances of online fraud, especially chargebacks which are its focus, have skyrocketed in the travel industry during the pandemic.
Roenen Ben-Ami, co-founder and chief risk officer, sits down in the PhocusWire studio at Phocuswright Europe to talk about the different forms of fraud, how its technology works and its priorities for 2022.
Watch the full interview, with PhocusWire senior reporter Linda Fox, below:
Phocuswright Europe 2022: Justt