VIDEO: Dohop on a B2B strategy for virtual interlining and knocking on airline doors

The virtual interlining space has grown out of nowhere in the past few years, with new entrants springing up and interesting partnerships being formed.

Iceland-based Dohop has been around for longer than most but what started as a metasearch business has also developed into a B2B virtual interlining partner for airlines and airports.

But knocking on doors and explaining the benefits of the concept continues to be a challenge.

Dohop’s partnership with Worldwide By EasyJet is one way of gaining attention as the carrier continues to add airlines to the service.

Phocuswire spoke to CEO David Gunnarsson during the World Aviation Festival 2019 in London about some of the challenges.

He discusses why he sees the B2B route as a better strategy than B2C, how competitors have helped raise awareness and how receptive airlines are to virtual interlining.