ATPCO

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News / Online
IATA leads effort to boost representation of women in aviation
By Kathryn Walson | March 28, 2023
The trade association for the global aviation industry is spearheading a voluntary initiative, called 25by2025, with the aim of increasing the number of women in senior positions and under-represented... Read More
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Opinion / Distribution
Airline revenues could soar with better merchandising
By Chris Phillips - ATPCO | March 17, 2023
Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More
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News / Technology
Airline industry weighs how personal to get with data
By Kathryn Walson | October 19, 2022
Experts discussed hyper-personalization versus anonymous personalization at ATPCO's recent Elevate event. Read More
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News / Online
Standardized data key to air industry sustainability
By Kathryn Walson | October 12, 2022
ATPCO panelists say sustainable aviation initiatives can only work with transparency and industry standardization. Read More
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News / Technology
ATPCO commits to move industry to 80% dynamic fares by 2026
By Mitra Sorrells | October 11, 2022
ATPCO estimates that approximately 15% of fares in the market today are dynamically generated. Read More
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Opinion / Distribution
Show, don't tell: How airlines can meet flight shoppers' needs
By Ellen Lee - ATPCO | August 16, 2022
Modern merchandising strategies are essential for airlines looking to increase conversions and create a positive customer experience. Read More
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News / Startups
Travel pricing startup Fetcherr to leverage ATPCO fare data
By Mitra Sorrells | February 8, 2022
Fetcherr uses AI and deep learning technologies to provide pricing and workflow optimization strategies to improve revenue performance. Read More
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News / Distribution
VIDEO: Modern travel retailing - promises, promises!
By PhocusWire | January 27, 2022
A panel at The Phocuswright Conference 2021 examined the progress made in revolutionizing airline distribution so far and what steps still need to be taken. Read More
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News / Distribution
ATPCO pushes for flight shopping standards
By Robert Silk - Travel Weekly | December 9, 2021
ATPCO is endeavoring to get its Next Generation Storefront initiative approved and published by January 1. Read More
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News / Distribution
VIDEO: ATPCO's Alex Zoghlin on travel retailing and a life in digital
By PhocusWire | December 3, 2021
Zoghlin joined us in the PhocusWire Studio to discuss the latest developments in the progress toward a retail-based future for airline distribution and reflect on some of those other jobs in the last... Read More
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News / Distribution
ATPCO shifts infrastructure to the cloud through Amazon Web Services
September 2, 2021
The airline fare-filing and retailing service says the move will allow it to modernize its applications to accelerate expansion to airlines and other partners. Read More
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News / Technology
ATPCO buys SITA’s Airfare Insight fare management system
By Mitra Sorrells | January 19, 2021
In the coming months, ATPCO and SITA will work together to integrate the Airfare Insight system into ATPCO's new Architect pricing tool. Read More
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Interview / Distribution
Sounding Off: GDS consolidation can only be considered after survival
By PhocusWire | January 8, 2021
There could eventually be a big shake-up in the distribution landscape - in how partnerships are struck, what content is distributed and by who and perhaps, most importantly, who pays? Read More
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Interview / Technology
In The Big Chair - Alex Zoghlin of ATPCO
By Mitra Sorrells | January 7, 2021
Industry veteran Alex Zoghlin returns to travel as CEO of ATPCO - with ambitious plans for the 56-year-old company. Read More
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News / Technology
Orbitz co-founder Alex Zoghlin named ATPCO CEO, Rolf Purzer to retire
By Mitra Sorrells | October 15, 2020
Zoghlin will join ATPCO on November 1, replacing current president and CEO Rolf Purzer, who plans to retire in January. Read More