Loyalty can be difficult to define, especially in the search landscape.
For the purpose of this report, we’ll define loyalty as “stickiness”; being the travel facilitator that travelers spring back to when completing their bookings time and again.
Travelers will visit many sites before deciding on their travel itinerary—and not just travel sites.
They will explore lifestyle sites, read news and enjoy entertainment related to their destination, and shop for clothing and accessories in anticipation of their journey.
The traces consumers leave behind when they engage in online activities can serve as indicators of their path along the travel planning journey from exploration to booking.
Artificial Intelligence (AI) can examine these clues to find commonality among certain types of activities and be a good predictor of when one traveler may respond to booking incentives based on the behaviors of similar consumers.
The following report examines the impact of artificial intelligence on online travel agency efforts to earn loyalty. It was produced by PhocusWire and Criteo, and written by Marisa Garcia.
The report is available below or
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