Generation Z and Millennials are more than just buzz words. Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for both themselves, and their families—and travel is no exception.
New global research from Expedia Group Media Solutions illustrates that there are real differences in what influences younger generations to book leisure travel and extend business trips for leisure.
Generation Z is becoming the largest generation in many markets; they are quickly gaining financial independence and they are traveling for business – their value should not to be overlooked by brands.
During this webinar you’ll hear our experts discuss:
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What drives travel decisions for Gen Z and Millennial travelers
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Which devices and which platforms they use when considering and when booking travel
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What the purchase timeline looks like for Gen Z and Millennial travelers
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How brands can inspire, engage, and convert Gen Z and Millennial travelers
Why attend:
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Learn from the new research which sheds light on global behavioral patterns for these two, key groups that are driving increasing annual spend on travel
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Get a deeper understanding of the differences (and similarities) between these generations and others
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Get new ideas for reaching these two key generations
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Learn more about how marketers are inspiring these generations to engage with their brands
This webinar
was broadcast on
Tuesday, November 27, 2018
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Participants in this webinar:
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Lisa Lindberg
, vice president for product management at Expedia Group Media Solutions
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Angelique Miller
, director for creative partnerships at Expedia Group Media Solutions
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Kevin May
, editor in chief at PhocusWire