Tripadvisor
is launching two new
subscription products to its suite of solutions for hoteliers.
Spotlight is a new business intelligence
solution created in partnership with
OTA Insight
, to help hoteliers forecast
demand and set appropriate rates.
Since historical data is virtually
irrelevant due to COVID-19, Tripadvisor says its Spotlight solution can help
hoteliers maximize RevPAR by combining the platform’s forward-looking consumer search
data with OTA Insight’s pricing and parity data.
The subscription gives hoteliers access to
two tools. Rate Spotlight enables hoteliers to compare nightly rates with
competitors, adjust rates and identify parity issues. Market Spotlight provides
search data from Tripadvisor along with OTA Insight’s aggregated data on
flights, alternative accommodations and more.
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“OTA Insight
and Tripadvisor are both industry leaders in data intelligence with a shared
culture of disruptive innovation,” says Sean Fitzpatrick, CEO at OTA Insight.
“Our
partnership with Tripadvisor will provide hoteliers with access to unique
traveler demand insights to navigate challenging market conditions and find new
revenue opportunities.”
Tripadvisor’s other new subscription solution
is Reputation Pro, which automatically collects reviews on a hotel’s behalf
through email, text message and mobile app.
The systems also enables hotels to manage their
Tripadvisor reviews, as well as those on sites such as Google and Facebook, all
in one dashboard, and it provides analysis to identify those aspects of the
guest experience that are driving positive or negative feedback.
“Since the start of the
pandemic, we’ve increased our focus on making the business of hospitality
easier for hoteliers. Now more than ever, they need actionable insights and
easy-to-use tools that help build their brand and maximize their profitability,
all while saving them time,” says Martin Verdon-Roe, general manager of
hospitality solutions at Tripadvisor.
“The launch of Spotlight and
Reputation Pro, alongside our existing Business Advantage and Sponsored
Placements solutions, marks a huge step forward in our efforts to help
hoteliers navigate the pandemic in the short term and position their business
for a return to profitable growth in the long term.”