Research

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

According to McKinsey’s Women in the Workplace 2022 study, women leaders are leaving their companies at the highest rate in years. Read More

According to a recent study from Applause, 37% of customers say travel apps have not been helpful in managing recent travel challenges. Read More

Online travel agencies will continue to accelerate the move to digital. And with niche OTAs entering the tours and activities market, consolidation is likely on the horizon. Read More

Credit cards, reward programs and even the metaverse are potential vulnerabilities for travel companies. Read More

For 78% of working travelers and 60% of leisure travelers, the “little things” – for example, a property’s scent, its artwork or the restaurant’s music – “always” or “often” impact whether they would... Read More

According to Phocuswright’s Middle East Travel Market Report 2021-2025, the region is poised for a bright future. Read More

Since the onset of the pandemic, business travelers have increasingly turned to digital tools such as apps and virtual agents to manage travel disruptions. Read More

According to a new study, seven in 10 consumers are willing to pay more for a destination, lodging or transportation option that is more inclusive to all types of travelers. Read More

Last-minute reservations for flights within Europe were down 44% from 2019 levels as of July 10, according to new research by ForwardKeys. Read More

Vrbo had 10 million downloads in the first half of 2022 – the same amount it had in all of 2021. Read More

According to a report from OAG, North American travelers say OTAs can improve the booking experience through better price predictability and more real-time updates. Read More

Guests are twice as likely to experience anxiety and uncertainty when making hotel payments than in making everyday payments. Read More

Demand for short-term rentals in the U.S. is projected to climb an average of 20.3% from 2021 to 2022. Read More

Phocuswright's report explores changes in the short-term rental landscape from both consumer and business perspectives. Read More