Fresh off a $30 million funding round
, short-term rental revenue management company
PriceLabs
has acquired short-term rental resource hub
Rental Scale-Up.
With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to its customers and the short-term rental industry at large across multiple formats including a newsletter, website and YouTube channel as well as during monthly online conferences.
PriceLabs says it will preserve the independence of Rental Scale-Up’s editorial line. Rental Scale-Up founder Thibault Masson will become PriceLabs’ first head of product marketing.
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“Having recently completed eight years in the industry, we believe our content should go beyond writing whitepapers and functional specs for our users. Instead, we want to help the whole industry grow by providing key insights and in-depth analysis - whether they use PriceLabs or not,” says PriceLabs president and co-founder Richie Khandelwal.
Masson says the acquisition will help Rental Scale-Up reach underserved audiences such as individual Airbnb hosts and drive marketing campaigns “from A to Z and not just advise on what should be done and look for what is being executed.”
Founded in 2014, PriceLabs provides dynamic pricing and revenue management solutions to short-term rental owners and managers. The software uses artificial intelligence and algorithms to help operators manage pricing and stay restrictions and increase revenues.