Cloud-based hotel management platform
Optii
has been acquired by hotel owner-operator
MCR
for an undisclosed sum.
Austin, Texas-headquartered Optii will remain a standalone company, with its existing management team – including CEO Katherine Grass, founder and chief strategy officer Soenke Weiss and chief revenue officer Deborah Pevenstein – still intact.
With the acquisition, MCR’s portfolio of 140 branded and independent hotels will use Optii’s housekeeping software to service more than 20,000 guest rooms per day.
Used by hotels to clean more than 10 million guest rooms around the globe, Optii’s artificial intelligence-powered platform optimizes labor and cleaning sequences to reduce costs and turnaround times. It also has an internal communication tool that allows hotel managers to auto-assign and track jobs and guest requests in real-time.
As part of the deal, hotel management software company StayNTouch – which
MCR acquired for $46 million
in August of last year after then-president Donald Trump blocked the sale of StayNTouch to Shiji Information Technology – will integrate with Optii.
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“We are honored to have been selected by MCR to join their portfolio of companies. This acquisition will significantly boost our ability to provide hotels around the world with the technology they need to succeed in today’s operating environment,” says Grass.
“More and more hotels are realizing that investing in the right technology at this unique time can be a key lever for success. This is a huge growth opportunity for our company to continue momentum in the United States and Europe as well as to further develop our leadership position in Asia.”
Adds MCR chairman and CEO Tyler Morse: “Innovation is a core value of MCR and the acquisition of Optii forwards our mission. At our 140 hotels, we have used every housekeeping technology on the market — and Optii is simply the best.
“MCR’s investment in Optii will expand its reach globally and provide the company with the resources to continue introducing cutting-edge technology to the hotel industry.”