JetBlue
has launched a new travel website for customers to book additional components of their trip, such as hotels and car rentals, after they’ve booked a flight.
Called
Paisly
, the site uses smart technology to make personalized suggestions based on a traveler’s flight information.
Currently, Paisly can suggest hotels, car rentals and theme park offers; in the future, it will also make recommendations for vacation rentals, activities, retail products and more.
“Travelers want peace of mind that their travel provider will take care of them, and that’s why Paisly is 100% backed by JetBlue and a team of real people ready to help whenever needed,” says Andres Barry, president of JetBlue Travel Products.
“Our hand-picked partners think about customer service just like we do, and are working with us to make planning a trip much simpler.”
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JetBlue says Paisly – which gets its name from the variations of paisley patterns, symbolizing how the site’s suggestions are unique for each customer – complements JetBlue Vacations, which offers exclusive deals and bundled offerings.
Paisly bookings are made directly with JetBlue and its partners, which provide inventory directly; initial partners include Avis Budget Group Car Rentals, Disney World Resort, Universal Orlando Resort and nationally recognized hotels.
In addition to receiving access to a dedicated customer support line, Paisly customers also earn one TrueBlue point per eligible dollar on hotels and attractions. For car rentals, TrueBlue members earn 100 points per day and 200 points per day for Mosaics, the airline’s most loyal customers.
“We’re just getting started with Paisly, but we see great potential for a very different kind of travel website that’s centered on the needs of individual customers and offers truly great customer service,” Barry says.