COVID-19 has disrupted the prized relationships travel brands have spent years building with their customers.
And, while travel has largely been paused, and understandably so, as we hopefully prepare to turn the corner toward recovery, it is time for travel companies to reinvigorate their customer relationships.
As travelers begin to once again pack their bags, it's not only necessary to keep them informed an safe, but also to know more about them and to keep them engaged through relevance and personalization in all messaging.
So how can travel companies accelerate their recovery? In short: by using data to their customers.
But, other questions need answering, such as understanding which customers are ready to return to travel.
What information do customers need to feel comfortable? How can loyalty programs change to be more relevant in today's travel climate? What is the best way to reach their customers in meaningful ways? And which promotions will have the most impact?
The following report, produced by PhocusWire and Acxiom , is an in-depth look at the challenges and opportunities that all travel brands face.
The report is available below or download here .