There are two emerging important themes that every travel brand should be considering as they try to operate to a more sustainable agenda.
The first is concentrated on what their customers are increasingly demanding of the brands that they use to travel.
The second is around the tactics that travel brands must deploy as they work within their business-to-business ecosystems.
Both are complex and not easy to navigate, such are the nuances of customer desires and partnerships with suppliers.
Brands should evaluate what they are able to offer to travelers who want more sustainable options on a trip.
And they should also weigh up if the suppliers used to provide services are also operating in a sustainable way (sourcing locally produced goods is an excellent example).
Some are these are tough decisions that need to be made, but the reality in that the industry doesn't have much choice if he wants to play a role in the shift that it is going to have to face, whether it likes it or not.
Jackie Nunley, director industry advisors for travel and hospitality at Salesforce , spoke to PhocusWire about the approaches brands in the industry can take to meet the needs of their customers and how to manage supplier relationships.
The full interview with PhocusWire's Kevin May is included below...
Doing the right thing for sustainability in travel