Short-form videos have become a dominant form of social media – due in
large part to TikTok, which has about one billion monthly active users.
Most of those users are Gen Z and millennials.
Statista
data from April
shows nearly three-quarters of the people on TikTok are
between 18 and 34.
While some of that is purely for entertainment, short-form videos
can also drive travel decisions – giving users a more authentic vide of a
destination, experience or accommodation than can be conveyed through words or
a still photo.
In fact,
Phocuswright
research finds 39% of Gen Z consumers in the United States see
social media as very influential in destination selection and 28% use social
media to research in-destination activities.
Wndr
is a startup tapping into
that demand with a platform that connects content creators, consumers and
travel suppliers.
In an interview with PhocusWire, founder and CEO Mickey Haslavsky
explains how Wndr serves as a monetization tool for content creators while giving
travelers an authentic, immersive view of hotels, attractions and restaurants and
providing a new source of traffic for travel partners.
The
full interview with PhocusWire’s Mitra Sorrells is below...
Travel booking through content creators